Texet Sales SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 951
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SWOT Analysis of Texet Sales with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Texet Sales

Parent Company

Hira Company Ltd

Category

Electronics durables

Sector

IT & Technology

Tagline/ Slogan

-

USP

Wide range of products at low prices

Texet Sales STP

Segment

Manufacture, import and distribution of branded consumer products

Target Group

Electronics retailers

Positioning

Wide range of products provider

Texet Sales SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Texet Sales :

1. Regarded as one of the UK’s largest supplier to major retail and trade outlets.
2. Manufactures wide range of products namely Home Office, consumer Products, Calculators, Educational Products, Technology & Gadgets, PC Peripherals, Digital Media, Heating / Cooling Products
3. Wide geographical spread with offices in Hong Kong, China, Vietnam and Europe

4. Regionally a strong player in electronics and gadgets in UK

Weaknesses

1. Not a specialist in any one of the products category

2. Scope for loss of focus due to wide range of products

3. Limited geographic presence and low brand awareness

Opportunities

1. Ability to sell online by leveraging ecommerce platforms 
2. More bargaining power due to increased product portfolio

3. Tie-ups with global electronic companies

Threats

1. Not a specialist in any one of the products category
2.Heavy competition from global majors and specialists in each category

Texet Sales Competition

Competitors

Below are the 3 main Texet Sales competitors :

1. Texas instruments
2. Casio
3. Other electronics majors


The brandguide table above concludes the Texet Sales SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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