Texet Sales SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 1230

SWOT analysis of Texet Sales analyses the brand/company with its strengths, weaknesses, opportunities & threats. Texet Sales is one of the leading brands in the IT & Technology sector. In addition to SWOT Analysis, the table below also lists the top Texet Sales competitors and elaborates Texet Sales segmentation, targeting, positioning & USP.

Texet Sales

Parent Company

Hira Company Ltd


Electronics durables


IT & Technology

Tagline/ Slogan



Wide range of products at low prices

Texet Sales STP


Manufacture, import and distribution of branded consumer products

Target Group

Electronics retailers


Wide range of products provider

Texet Sales SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Texet Sales. Strengths are:

1. Regarded as one of the UK’s largest supplier to major retail and trade outlets.
2. Manufactures wide range of products namely Home Office, consumer Products, Calculators, Educational Products, Technology & Gadgets, PC Peripherals, Digital Media, Heating / Cooling Products
3. Wide geographical spread with offices in Hong Kong, China, Vietnam and Europe

4. Regionally a strong player in electronics and gadgets in UK


Here are the weaknesses in the Texet Sales SWOT Analysis:

1. Not a specialist in any one of the products category

2. Scope for loss of focus due to wide range of products

3. Limited geographic presence and low brand awareness


Following are the Opportunities in Texet Sales SWOT Analysis:

1. Ability to sell online by leveraging ecommerce platforms 
2. More bargaining power due to increased product portfolio

3. Tie-ups with global electronic companies


The threats in the SWOT Analysis of Texet Sales are as mentioned:

1. Not a specialist in any one of the products category
2.Heavy competition from global majors and specialists in each category

Texet Sales Competition


Below are the top 3 Texet Sales competitors:

1. Texas instruments
2. Casio
3. Other electronics majors

The brandguide table above concludes the Texet Sales SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Texet Sales. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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