Trend Controls SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 1964

SWOT Analysis of Trend Controls with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Trend Controls

Parent Company





IT & Technology

Tagline/ Slogan



One of the world’s leading BEMS manufacturers

Trend Controls STP


Building management systems

Target Group

Corporates, buildings


Minimise energy consumption and maintain consistently comfortable building conditions

Trend Controls SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Trend Controls :

1. Innovative products being launched with Trend Integrated Open Supervisor being the latest
2. In the UK, Trend has the largest installed system base of any brand
3. Extensive and well-established third-party partner network covering 50 countries

4. This system has been the market leader for over 20 years.


1. More bargaining power of the partners means limited growth in market share
2. Increasing costs and less revenues as compared to bigger brands


1. A BEMS(Building Energy Management Systems) can efficiently control majority of a building’s energy usage.
2. Increasing necessity to conserve energy consumption of buildings
3. Growing urbanization trend implying huge buildings and increased requirement to monitor the heating, ventilation and air conditioning (HVAC Control)


1. Increased competition from competitors
2. Need for integration of IT & BEMS sees competition from IT companies providing same services (eg: iGate)

Trend Controls Competition


Below are the 3 main Trend Controls competitors :

1. Johnson Controls
2. Schneider-electric
3. Siemens


The brandguide table above concludes the Trend Controls SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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