Uniross SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 1629

SWOT Analysis of Uniross with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company





IT & Technology

Tagline/ Slogan

Smart battery solutions


Specialists in consumer rechargeable batteries and chargers

Uniross STP


Battery recycling, testing and manufacturing

Target Group

Industrial and consumer


sustainable, innovative and environmentally responsible

Uniross SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Uniross :

1. Consistent innovation in product designs
2. Annual growth rate has been consistent showing its stable growth
3. Strong marketing, sales and technical teams
4. Strong presence in the market for the last few decades

5. Eveready Industries India Ltd invested in Uniross and became substantial stakeholders


1. Weak global economic scenario affecting the topline

2. Low brand awareness means limited market share and hence lesser revenues


1. Increased need for portable power backup after mobile revolution
2. Production from China can help lower the costs
3. Global expansion helping the company (France, Italy, Hong Kong, China, Australia)


1. Rapidly changing technology
2.Threat of substitutes like solar power

3. Unfavorable economic scenarios can affect business operations

Uniross Competition


Below are the 3 main Uniross competitors :

2.Excell battery
3.Pacific power batteries


The brandguide table above concludes the Uniross SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Uniross. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: