Uniross SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 1570
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SWOT Analysis of Uniross with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Uniross

Parent Company

Uniross

Category

Electronics

Sector

IT & Technology

Tagline/ Slogan

Smart battery solutions

USP

Specialists in consumer rechargeable batteries and chargers

Uniross STP

Segment

Battery recycling, testing and manufacturing

Target Group

Industrial and consumer

Positioning

sustainable, innovative and environmentally responsible

Uniross SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Uniross :

1. Consistent innovation in product designs
2. Annual growth rate has been consistent showing its stable growth
3. Strong marketing, sales and technical teams
4. Strong presence in the market for the last few decades

5. Eveready Industries India Ltd invested in Uniross and became substantial stakeholders

Weaknesses

1. Weak global economic scenario affecting the topline

2. Low brand awareness means limited market share and hence lesser revenues

Opportunities

1. Increased need for portable power backup after mobile revolution
2. Production from China can help lower the costs
3. Global expansion helping the company (France, Italy, Hong Kong, China, Australia)

Threats

1. Rapidly changing technology
2.Threat of substitutes like solar power

3. Unfavorable economic scenarios can affect business operations

Uniross Competition

Competitors

Below are the 3 main Uniross competitors :

1.Everexceed
2.Excell battery
3.Pacific power batteries

 

The brandguide table above concludes the Uniross SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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