Zytronic SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 1038

SWOT Analysis of Zytronic with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company





IT & Technology

Tagline/ Slogan

Leaders in touch technology


Diverse range of touch screen technology products



Touch screen technology products

Target Group

Electronic devices manufacturers, ATM makers etc


Diverse range of touch screen technology products

SWOT Analysis


1. Patented Protective Capacitive Technology
2. Produce products with high durability, environmental stability and ability to survive the everyday rigours of outdoor and indoor environments
3. Used in wide range of self service devices like ATMs, petrol pumps, medical screens etc
4. ISO approved quality levels

5. The company has been associated with brands like Coca Cola, Microsoft, Bosch, Siemens etc

6. the company has its presence in over 35 countries


1.Dipping revenues over the past few years is a concern

2. Technological innovations calls of huge R&D hence lesser profits and lesser brand value


1.Growth of touch screen based devices in many industries
2.Opportunities from government for setting up large displays in streets

3. Acquisitions and tie-ups can boost brand image


1.Commoditization of products
2.Competition from global players

3. Unfavorable industry dynamics and fluctuating market prices



1. Wells-Gardner Electronics Corporation

2. TE Connectivity Ltd.


The table above concludes the Zytronic SWOT analysis along with its marketing and brand parameters.


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