Express Circuits SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 1164

SWOT Analysis of Express Circuits with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Express Circuits

Parent Company

Express Circuits Group


Printed Circuit Boards (PCB) manufacture, design and assembly


IT & Technology

Tagline/ Slogan



World class design of PCB components



PCB manufacturer, also involved in design and assembly of components

Target Group

Industrial customers such as defense equipment manufacturers, automobile manufacturers etc.


As a combination of 3 companies, Express Circuits acts as a one stop solution for all the PCB requirements of customers

SWOT Analysis


1. A number of loyal customers like BAE systems, Rolls Royce, Salex, Alstom have helped it gain a good reputation in the market
2. Acting as a one stop solution for design, assembly and manufacture of PCB has helped it maintain loyal customers
3. A strong work ethic among the employees to deliver the products well before deadlines
4. Express Circuits produces complex systems which are quite dependable for the customers

5. The three companies are well integrated to translate an assembly project into production very quickly


1. The company is small in size compared to its competitors
2. Slowdown in the economy has resulted in lesser orders from customers
3. Weak profitability over the past few years


1. New technology developments such as electric cars use PCBs having a huge potential in the market resulting in future growth prospects
2. Expand into other markets such as US and Asia-Pacific where the demand is set to surge
3. Tying up with partners such as Sony and Microsoft will help it gain a foothold in the booming videogame market


1. High number of competitors from Asia which could result in a loss in market share
2. Asian manufacturers provide services and products at a lesser cost compared to Express Circuits
3. Due to rising labor costs a number of companies are shifting their production to Asia giving them an edge over Express Circuits



1. Cirexx
2. PCB Fabexpress

The table above concludes the Express Circuits SWOT analysis along with its marketing and brand parameters.


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