Horizon Global Electronics SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 1367

SWOT analysis of Horizon Global Electronics analyses the brand/company with its strengths, weaknesses, opportunities & threats. Horizon Global Electronics is one of the leading brands in the IT & Technology sector.

In addition to SWOT Analysis, the table below also lists the top Horizon Global Electronics competitors and elaborates Horizon Global Electronics segmentation, targeting, positioning & USP.

Horizon Global Electronics

Parent Company

Horizon Global Electronics


Digital TV, Digital Satellite and Digital cable sector


IT & Technology

Tagline/ Slogan

For a reliable solution


High customer orientation as it believes that after sales service should be at the heart of the organization

Horizon Global Electronics STP


Satellite, Cable ad Terrestrial TV Installation products, Consultation and R&D

Target Group

Individual households and large clients such as companies and hotels, malls etc.


Reliable products with a high standard of service to the customer

Horizon Global Electronics SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Horizon Global Electronics. Strengths are:

1. Strong customer focus of the company with a very good after sales service
2. Strong focus on developing the latest technology
3. Wide presence throughout the world especially Europe and Asia
4. The company has a wide portfolio of products from terrestrial to satellite meters and hand held test equipment


Here are the weaknesses in the Horizon Global Electronics SWOT Analysis:

1. High investment costs for acquiring the required infrastructure
2. High rates of loans for such projects
3. Limited number of customers even though it is present in a number of countries


Following are the Opportunities in Horizon Global Electronics SWOT Analysis:

1. Growing economies leading to higher profitability
2.  New products and services to cater to a wide variety of applications

3. Countries like India which are under-going digitization on a large scale can be ideal for the company’s growth


The threats in the SWOT Analysis of Horizon Global Electronics are as mentioned:

1. Sector highly regulated by the government
2. Need to be up to date on the latest technology otherwise will lose out to competitors

3. Might face stiff competition from cheaper alternatives produced in Asia

Horizon Global Electronics Competition


Below are the top 2 Horizon Global Electronics competitors:

1. Applied Satellite Technology
2. Surrey Satellite Technology

The brandguide table above concludes the Horizon Global Electronics SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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