Equanet SWOT Analysis, USP & Competitors

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SWOT Analysis of Equanet with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Dixons Retail plc ; Kelway


IT services and solutions



Tagline/ Slogan



Established and trusted IT services and solutions provider



Businesses that rely heavily on IT

Target Group

Public sector and Multinational companies


Established and trusted IT services and solutions provider

SWOT Analysis


1. Innovative services and service offerings is a USP

2. Reliable and Flawless in delivering on time and on budget
3. Personal approach- The customers always have access to a person who can help.

4. It constantly adapts to new technologies, to changes in the industry, and to the needs of the customers

5. Tailormade solutions for clients and public sector expertise


1. Limited geographic presence as compared to some of the leading IT service brands in the world
2. Post merger , the management has taken a setback


1. Business development in the emerging economies as well as other countries
2. The brand can focus on systematic advertising and marketing activities to increase brand awareness


1. Increase in competition can affect operations
2. Economic downturn leading to lower demand

3. Unfavorable govt policies and rising cost of raw materials



1. Compugen Inc.
2. Amazon
3. Acrodex

4. Microserve

The table above concludes the Equanet SWOT analysis along with its marketing and brand parameters.


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