Haggen Food & Pharmacy SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1071

SWOT analysis of Haggen Food & Pharmacy analyses the brand/company with its strengths, weaknesses, opportunities & threats. Haggen Food & Pharmacy is one of the leading brands in the lifestyle and retail sector.

In addition to SWOT Analysis, the table below also lists the top Haggen Food & Pharmacy competitors and elaborates Haggen Food & Pharmacy segmentation, targeting, positioning & USP.

Haggen Food & Pharmacy

Parent Company

Family owned




Lifestyle and Retail

Tagline/ Slogan

Food & Pharmacy since 1933


Largest independent grocery retailer in Pacific Northwest

Haggen Food & Pharmacy STP


Shoppers of grocery

Target Group

Buyers who prefer grocery shopping from a large chain


Haggen Food & Pharmacy stands for: ”Northwest Fresh quality since 1933”

Haggen Food & Pharmacy SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Haggen Food & Pharmacy. Strengths are:

1. One of USA’s largest grocery chains
2. Large variety of grocery items
3. Option of weekly sales

4. Affordable prices: option of savings card
5. Specialty in local coffee and juice

6. Focus on quality has always attracted customers

7. Tremendous product variety: wine, meat, bakery items, fresh flowers

8. Good shopping experience: option of in-store meals, food court

9. Excellent service: family touch


Here are the weaknesses in the Haggen Food & Pharmacy SWOT Analysis:

1. Better prices available elsewhere in competitor stores for some products
2. Very low geographic presence compared to global retail store brands


Following are the Opportunities in Haggen Food & Pharmacy SWOT Analysis:

1. Expand to other areas of USA
2. Adopt customer friendly pricing policies

3. Increase in the online shopping customer base

4. Invest more in quality and not just variety


The threats in the SWOT Analysis of Haggen Food & Pharmacy are as mentioned:

1. There will be/was a closure of many stores

2. It is difficult to maintain quality with increasing size of business

3. Competing brands offering better variety at lower prices
4. The “family touch” may lose its appeal in future
5. Intense competition in the multi-brand retail space

6. Rise in popularity of e-commerce in future

Haggen Food & Pharmacy Competition


Below are the top 5 Haggen Food & Pharmacy competitors:

1. Larry’s markets
2. Queen Anne Thriftway
3. Admiral Thiftway

4. Central Market

5. Safeway

The brandguide table above concludes the Haggen Food & Pharmacy SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Haggen Food & Pharmacy. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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