Hugo’s SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 817

SWOT Analysis of Hugo’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Family owned




Retail (in-store and online formats)

Tagline/ Slogan

More low prices, more great stuff, when you go to Hugo's


Providing finest shopping experience



Regular grocery shoppers

Target Group

Buyers seeking regular grocery shopping in the neighborhood


Hugo’s marketplace provides fine shopping experience with extra personal service and attention

SWOT Analysis


1. Established since 1939
2. Specialized services: Meat, Flowers, Chicken
3. Key importance to quality

4. Trained, passionate, knowledgeable in-store staff

5.Online presenceis an added advantage for the brand

6. Expanding number of stores

7. Weekly deals and attractive discounts

8.Popular bakery and catering services


1. Sub-optimal post purchase services
2. Extensive competition in grocery segment means low market share

3. Limited product variety & low brand awareness


1. Increase the number of brand offerings

2. Invest more in after-sales services for speedy redressal of issues

3. Expand in terms of number of stores
4. Cost-leader: Competitive low-prices


1. Increase in competition
2. Economic downturn leading to plummeted consumer confidence levels, and lower demand

3. Competitor offering same products at equitable price levels



1. Walmart

2. Woods supermarkets

3. Foodtown

4. Buy-Low Foods

5. Market Place

The table above concludes the Hugo’s SWOT analysis along with its marketing and brand parameters.


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