SWOT Analysis of Leading Edge Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Leading Edge Group |
|
Parent Company |
Leading Edge Group |
Category |
Consumer electronics, music, security, telecommunications, video, golf, computing and jewellery |
Sector |
|
Tagline/ Slogan |
Be part of the lean revolution |
USP |
One of the largest retail entities in Australia |
Leading Edge Group STP |
|
Segment |
Solution seekers in distinct product categories |
Target Group |
Buyers of durables such as electronics, music, security, telecommunications, video, golf, computing, jewellery etc. |
Positioning |
Leading Edge Group is a consolidation of independently successful buying groups |
Leading Edge Group SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Leading Edge Group : 1. Customer-centric policies adds to the experience 5. High quality product offerings and attractively priced products 6. The brand has 1300+ stores and is also present in New Zealand & UK 7. Pre-purchase advice and friendly and knowledgeable in-store support staff |
Weaknesses |
1. Limited primarily in Australia means partial revenue channels 2. Tremendous competition means low business share |
Opportunities |
1. Improving post-sale customer service system 2. Increasing the reachability outside Australia and New Zealand 3. Low/competitively priced offerings |
Threats |
1. Difficulty to manage diverse businesses 3. Competitors providing equitable quality proposition at lower prices |
Leading Edge Group Competition |
|
Competitors |
Below are the 6 main Leading Edge Group competitors : 1. Betta Home Living 2. Bing Lee 3. Officeworks 4. Tandy 5. Dymocks bookstore 6. QBD |
The brandguide table above concludes the Leading Edge Group SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Leading Edge Group. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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