Leading Edge Group SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 954

SWOT Analysis of Leading Edge Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Leading Edge Group

Parent Company

Leading Edge Group


Consumer electronics, music, security, telecommunications, video, golf, computing and jewellery


Lifestyle and Retail

Tagline/ Slogan

Be part of the lean revolution


One of the largest retail entities in Australia

Leading Edge Group STP


Solution seekers in distinct product categories

Target Group

Buyers of durables such as electronics, music, security, telecommunications, video, golf, computing, jewellery etc.


Leading Edge Group is a consolidation of independently successful buying groups

Leading Edge Group SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Leading Edge Group :

1. Customer-centric policies adds to the experience
2. Offers variety of solutions like Books, Computers, Electronics, Hospitality, Photography, Jewellery, Music, Telecommunications, Video, Golf / Retail
3. Proactive marketing and sales means to renowned brand in Australia
4.Adapatability to expand with changing business needs

5. High quality product offerings and attractively priced products

6. The brand has 1300+ stores and is also present in New Zealand & UK

7. Pre-purchase advice and friendly and knowledgeable in-store support staff


1. Limited primarily in Australia means partial revenue channels

2. Tremendous competition means low business share


1. Improving post-sale customer service system

2. Increasing the reachability outside Australia and New Zealand

3. Low/competitively priced offerings


1. Difficulty to manage diverse businesses
2. Difficulty to maintain quality across all stores

3. Competitors providing equitable quality proposition at lower prices

Leading Edge Group Competition


Below are the 6 main Leading Edge Group competitors :

1. Betta Home Living

2. Bing Lee

3. Officeworks

4. Tandy

5. Dymocks bookstore

6. QBD

The brandguide table above concludes the Leading Edge Group SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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