SWOT Analysis of Met Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Met Foods |
|
Parent Company |
DiGiorgio Corporation |
Category |
Food |
Sector |
|
Tagline/ Slogan |
- |
USP |
Convenience, neighborhood grocery store appeal |
Met Foods STP |
|
Segment |
Regular grocery shoppers |
Target Group |
Buyers seeking regular grocery shopping in the neighborhood |
Positioning |
Met Foods provides convenient shopping experience with lucrative deals and discounts |
Met Foods SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Met Foods : 1. Established since 1941 shows its legacy 2. Its product offerings include Deli, bakery, produce, meats, fish, snacks, non-foods, ethnic foods, frozen foods 5.Hospitable, passionate in-store staff 6. Weekly deals and attractive discounts |
Weaknesses |
1. Extensive competition in grocery segment means restricted brand loyalty 2. Despite being a good brand regionally, awareness outside USA is negligible |
Opportunities |
1. Increase the number of brand offerings 2. Invest in store ambience to provide a pleasing experience 3. Focus on quality and customer delight |
Threats |
1. Increase in competition 3. Competitor offering same products at equitable price levels 4. Competitors offering better product variety |
Met Foods Competition |
|
Competitors |
Below are the 6 main Met Foods competitors : 1. Whole Foods 2. Trader Joe’s 6. Eataly NYC |
The brandguide table above concludes the Met Foods SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Met Foods. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
Search & Explore : BrandGuide
Quizzes!
Related Business Content
Top Companies Lists 2018
All Sections on MBASkool
Write for Us!