Met Foods SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1056

SWOT Analysis of Met Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Met Foods

Parent Company

DiGiorgio Corporation





Tagline/ Slogan



Convenience, neighborhood grocery store appeal



Regular grocery shoppers

Target Group

Buyers seeking regular grocery shopping in the neighborhood


Met Foods provides convenient shopping experience with lucrative deals and discounts

SWOT Analysis


1. Established since 1941 shows its legacy

2. Its product offerings include Deli, bakery, produce, meats, fish, snacks, non-foods, ethnic foods, frozen foods
3. Specialized ethnic products
4. Key importance to quality

5.Hospitable, passionate in-store staff

6. Weekly deals and attractive discounts


1. Extensive competition in grocery segment means restricted brand loyalty

2. Despite being a good brand regionally, awareness outside USA is negligible


1. Increase the number of brand offerings

2. Invest in store ambience to provide a pleasing experience

3. Focus on quality and customer delight
4. Cost-leader: Competitive low-prices


1. Increase in competition
2. Economic downturn leading to plummeted consumer confidence levels, and lower demand

3. Competitor offering same products at equitable price levels

4. Competitors offering better product variety



1. Whole Foods

2. Trader Joe’s

3. Fairway Market

4. Whole Foods Market

5. Morton Williams

6. Eataly NYC

The table above concludes the Met Foods SWOT analysis along with its marketing and brand parameters.


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