Parts Center SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1260

SWOT Analysis of Parts Center with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Parts Center

Parent Company

Wolseley Plc


Spare parts for equipment and heating parts


Lifestyle and Retail

Tagline/ Slogan

Whatever it takes


Parts Center is the UK's largest specialist supplier of spare parts

Parts Center STP


Buyers of spare parts

Target Group

Buyers of spare parts for heating, catering and bakery, appliances, bathroom, fittings etc.


Leading Edge Group is a specialist supplier of high quality spare parts (online/offline)

Parts Center SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Parts Center :

1. Customer-centric policies for focusing on customer needs
2. Offers variety of solutions
3. Proactive marketing and sales in the region makes it a strong brand in UK

4. Offers brands such as Plumb Center and Build Center in the UK

5.Pristine quality product offerings

6. Active contribution in safety initiatives

7. Knowledgeable staff of over 1000+ employees


1. Cases of alleged issues with customer service

2. Brand is limited in the UK only for its revenue


1. Improving post-sale customer service system

2. Increasing the reachability outside UK

3. Low/competitively priced offerings


1. Difficulty to maintain quality with expanding business

2. Competitors providing equitable quality proposition at lower prices

3. Plummeting demand of spare parts due to rising cost/effort of repair

Parts Center Competition


Below are the 4 main Parts Center competitors :

1. Partmaster

2. Dyson


4. Hoover Spares

The brandguide table above concludes the Parts Center SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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