Quality Foods SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1746

SWOT analysis of Quality Foods analyses the brand/company with its strengths, weaknesses, opportunities & threats. Quality Foods is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Quality Foods competitors and elaborates Quality Foods segmentation, targeting, positioning & USP.

Quality Foods SWOT, Competitors, Marketing STP & Brand analysis Table
Quality Foods Brand Analysis
Parent Company





Lifestyle and Retail

Tagline/ Slogan

A proud part of Vancouver Island


Providing unique customer experience since 1986

Quality Foods STP

Grocery shoppers

Target Group

Food shoppers seeking variety, service and experience


Specialists in food shopping since 1986

Quality Foods SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Quality Foods. Strengths are:

1. Convenient and friendly shopping experience
2. Good quality products & over 800+ employees
3. Shopper delight: massive pool of satisfied customers

4. In-store brands: Starbucks, a step above

5. Superior in-store services: floral, platters, pizza, Chinese

5. Lucrative price deals and Fresh produce for a large product selection

6. Essential Merchandise: Pets, Health and Beauty, Dairy

7. Online shopping services in USA and Active community development initiates


Here are the weaknesses in the Quality Foods SWOT Analysis:

1. Lower prices available elsewhere due to intense competition

2. The brand has limited number of stores hence low market reach


Following are the Opportunities in Quality Foods SWOT Analysis:

1. Untapped potential: expand in terms of shop area, no of stores, product assortment, and customer base in USA

2. Be the cost-leader of food and grocery

3. Differentiate customer experience from other brands


The threats in the SWOT Analysis of Quality Foods are as mentioned:

1. Difficulty to maintain the same food quality and standards with expanding business
2. Steep decline in the purchasing power of people and the demand of higher priced foods

3. Competitors replicating the business model

Quality Foods Competition

Below are the top 4 Quality Foods competitors:

1. 7-Eleven

2. Whole Foods

4. Costco

The brandguide table above concludes the Quality Foods SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Quality Foods. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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