Red Letter Days SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 937

SWOT Analysis of Red Letter Days with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Red Letter Days

Parent Company



Experience Days



Tagline/ Slogan

Perfect experiences for every occasion; Unforgettable Experience Days & Gifts


Red Letter Days has pioneered  the concept of giving unforgettable experiences as gifts since 1989



Gifting option seekers

Target Group

Buyers seeking unique gifting options for special occasions


Red Letter Days provides unforgettable experiences as gifts

SWOT Analysis


1. Established since 1989 shows its legacy

2. Unrivalled end-to-end service
3. Professional, flexible and hassle-free customer service
4. Key importance to quality

5.Hospitable, passionate customer support staff

6. Special offers and discounts

7. Sales also through online retail stores such as

8. Variety suiting every taste, occasion and budget


1. Competition for the brand especially ecommerce websites means low growth

2. Experiences limited to the UK means limited market share


1. Expand outside the UK and use the online platform exclusively

2. Improve post-purchase services

3.Add more options in the catalog


1. Increase in competition
2. Economic downturn leading to plummeted consumer confidence levels, and lower demand

3. Competitor offering same products at equitable price levels

4. Competitors replicating the business model



1. Virgin Experience Days



4. Trackdays

The table above concludes the Red Letter Days SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Red Letter Days. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: