Rice Epicurean Supermarkets SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1404

SWOT Analysis of Rice Epicurean Supermarkets with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Rice Epicurean Supermarkets

Parent Company

Family owned


Niche grocery



Tagline/ Slogan

Houston’s own


Offering quality outdoor clothing and equipment at the lowest prices



Shoppers of hiking, camping, skiing and cycling equipment

Target Group

Variety and quality seeking customers of outdoor equipment


Index stores offering quality outdoor clothing and equipment

SWOT Analysis


1. Customer centric policies

2. Policies for convenience: charge card privileges

3. Online shopping with home delivery

4. Expanding its reach and number of stores

5. Exclusive brand offerings and product range

6. Focus on quality and standards

7. Well stocked stores

8. Low employee attrition


1. Brand awareness is lesser compared to big retail brands

2. Better price offerings available elsewhere due to competition


1. Provide lower prices to deter customer switching

2. Expand in terms of no of stores, reach etc.

3. Improve upon the online purchase services


1.Competitors offering similar product selection with lower prices

2. Key competitors replicating its business model

3. Competitors offering better shopping experience

4. Reduction in demand for gourmet foods



1. HEB

2. Kazy

3. Kroger’s

4. Leibman’s

5. Phoenicia Specialty Foods

The table above concludes the Rice Epicurean Supermarkets SWOT analysis along with its marketing and brand parameters.


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