Semichem SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 764

SWOT Analysis of Semichem with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Health and beauty



Tagline/ Slogan

The perfect place to buy perfumes, aftershaves & fashionable cosmetics for all your health & beauty needs


Health and beauty retailer in Scotland, modern Ireland for over 30 years



Shoppers of health and beauty products

Target Group

Shoppers of health and beauty products seeking low prices and variety


Semi helps customer save by providing more variety at low prices

SWOT Analysis


1.120+ stores throughout Scotland, Ireland, and Northern England
2. Large variety of different household items

3. Lower prices: “more for less”
4. Founded in 1977 shows the brands legacy

5. Well stocked products for the convenience of customers

6. Value for money for customers

7. Consistently expanding in terms of no of stores and its reach

8. Online shopping facility available


1. The brand is dependent only on the UK for its revenues

2. Intense competition from other retail stores and chemists means limited market share growth


1. Control and enhance quality of brand offerings

2. Incorporate high-end brands in the store

3. Improve in-store ambience


1. It is difficult to maintain quality with increasing size of business

2. Competing brands offering better variety at equitable prices

3. Large competitors having stronger distribution systems in place
4. Intense competition in the Health & Beauty retail space



1. Boots

2. Superdrug

3. Gordons

4. Lloyds

5. Numark

The table above concludes the Semichem SWOT analysis along with its marketing and brand parameters.


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