Semichem SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 764
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SWOT Analysis of Semichem with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Semichem

Parent Company

Scotmid

Category

Health and beauty

Sector

Retail

Tagline/ Slogan

The perfect place to buy perfumes, aftershaves & fashionable cosmetics for all your health & beauty needs

USP

Health and beauty retailer in Scotland, modern Ireland for over 30 years

STP

Segment

Shoppers of health and beauty products

Target Group

Shoppers of health and beauty products seeking low prices and variety

Positioning

Semi helps customer save by providing more variety at low prices

SWOT Analysis

Strengths

1.120+ stores throughout Scotland, Ireland, and Northern England
2. Large variety of different household items

3. Lower prices: “more for less”
4. Founded in 1977 shows the brands legacy

5. Well stocked products for the convenience of customers

6. Value for money for customers

7. Consistently expanding in terms of no of stores and its reach

8. Online shopping facility available

Weaknesses

1. The brand is dependent only on the UK for its revenues

2. Intense competition from other retail stores and chemists means limited market share growth

Opportunities

1. Control and enhance quality of brand offerings

2. Incorporate high-end brands in the store

3. Improve in-store ambience

Threats

1. It is difficult to maintain quality with increasing size of business

2. Competing brands offering better variety at equitable prices

3. Large competitors having stronger distribution systems in place
4. Intense competition in the Health & Beauty retail space

Competition

Competitors

1. Boots

2. Superdrug

3. Gordons

4. Lloyds

5. Numark


The table above concludes the Semichem SWOT analysis along with its marketing and brand parameters.

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