Thriftway Supermarkets SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 955
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SWOT Analysis of Thriftway Supermarkets with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Thriftway Supermarkets

Parent Company

Family Owned

Category

Grocery

Sector

Lifestyle and Retail

Tagline/ Slogan

Your locally owned and operated hometown market

USP

Family owned and operated for 35 years

Thriftway Supermarkets STP

Segment

Grocery shoppers

Target Group

Food shoppers seeking convenience and low prices

Positioning

Thriftway supermarkets provides customer shopping needs at one convenient location

Thriftway Supermarkets SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Thriftway Supermarkets. Strengths are:

1. Superior and friendly customer service

2. Superior quality meats assortment

3. Fresh daily produce ensures high customer satisfaction

4. Specialty products: bakery

5. Cheap yet high quality products for customers

6. Over three decades of existence

Weaknesses

Here are the weaknesses of Thriftway Supermarkets :

1. Limited product variety compared to very big players

2. The brand has limited awareness and low spend on marketing & advertising exercises

Opportunities

Following are the Opportunities of Thriftway Supermarkets :

1. Improving the in-store ambience

2. Increase product variety and diversify into more food items

3. Provide better brands assortment

Threats

The threats of Thriftway Supermarkets are as mentioned :

1. Competitors providing better quality proposition and variety

2. Competitors replicating the business model

3. Changing customer needs

Thriftway Supermarkets Competition

Competitors

Below are the 5 main Thriftway Supermarkets competitors :

1. HEB

2. Kazy

3. Kroger’s

4. Leibman’s

5. Phoenicia Specialty Foods


The brandguide table above concludes the Thriftway Supermarkets SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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