Thriftway Supermarkets SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1015

SWOT analysis of Thriftway Supermarkets analyses the brand/company with its strengths, weaknesses, opportunities & threats. Thriftway Supermarkets is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Thriftway Supermarkets competitors and elaborates Thriftway Supermarkets segmentation, targeting, positioning & USP.

Thriftway Supermarkets SWOT, Competitors, Marketing STP & Brand analysis Table
Thriftway Supermarkets Brand Analysis
Parent Company

Family Owned

Category

Grocery

Sector

Lifestyle and Retail

Tagline/ Slogan

Your locally owned and operated hometown market

USP

Family owned and operated for 35 years

Thriftway Supermarkets STP
Segment

Grocery shoppers

Target Group

Food shoppers seeking convenience and low prices

Positioning

Thriftway supermarkets provides customer shopping needs at one convenient location

Thriftway Supermarkets SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Thriftway Supermarkets. Strengths are:

1. Superior and friendly customer service

2. Superior quality meats assortment

3. Fresh daily produce ensures high customer satisfaction

4. Specialty products: bakery

5. Cheap yet high quality products for customers

6. Over three decades of existence

Weaknesses

Here are the weaknesses in the Thriftway Supermarkets SWOT Analysis:

1. Limited product variety compared to very big players

2. The brand has limited awareness and low spend on marketing & advertising exercises

Opportunities

Following are the Opportunities in Thriftway Supermarkets SWOT Analysis:

1. Improving the in-store ambience

2. Increase product variety and diversify into more food items

3. Provide better brands assortment

Threats

The threats in the SWOT Analysis of Thriftway Supermarkets are as mentioned:

1. Competitors providing better quality proposition and variety

2. Competitors replicating the business model

3. Changing customer needs

Thriftway Supermarkets Competition
Competitors

Below are the top 5 Thriftway Supermarkets competitors:

1. HEB

2. Kazy

3. Kroger’s

4. Leibman’s

5. Phoenicia Specialty Foods

The brandguide table above concludes the Thriftway Supermarkets SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Thriftway Supermarkets. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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