Mack & Daves SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 918

SWOT analysis of Mack & Daves analyses the brand/company with its strengths, weaknesses, opportunities & threats. Mack & Daves is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Mack & Daves competitors and elaborates Mack & Daves segmentation, targeting, positioning & USP.

Mack & Daves

Parent Company

Mack & Daves


Musical Instruments


Lifestyle and Retail

Tagline/ Slogan

A little something for everyone


Hometown Charm at every store

Mack & Daves STP


Retail stores

Target Group

Residential Customers


Jewelry, Musical Instruments & Teachers, Electronics, Photography Stores & Services

Mack & Daves SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mack & Daves. Strengths are:

1.Large scale business with variety and quality

2.Wide selection of products offered and a plenty of space of parking for customers coming from far off places

3.Location of the store

4.Finance their own accounts and credit options

5. The service is usually good and the experienced staff does a great job of working with customers

6. Mack and Dave's is 75 percent new merchandise and 25 percent pre-owned


Here are the weaknesses in the Mack & Daves SWOT Analysis:

1.Some products are overpriced

2.Brand is restricted to one place hence no geographic reach and less market share

3.No attractive deals/discounts offered


Following are the Opportunities in Mack & Daves SWOT Analysis:

1.Aproach to schools and institutions

2.Expand to new markets

3. Tie-ups with global brands can enhance its business


The threats in the SWOT Analysis of Mack & Daves are as mentioned:

1.Local Competitors and prominent players

2. Other players of the market which have established stores in New York

3. Higher costs of operations and changing preferences of people

Mack & Daves Competition


Below are the top 2 Mack & Daves competitors:

1.  Schaffers Department Store

2.  Neo Classics Norwich

The brandguide table above concludes the Mack & Daves SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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