Kleeneze SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 587

SWOT Analysis of Kleeneze with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Findel PLC.


Home shopping businesses in the UK



Tagline/ Slogan

Making life easier


Giving customers access to a personal and flexible service in the comfort of their own home



Multi-level marketing company

Target Group

Middle and upper-middle class individuals


Kleenze  pride themselves on finding great solutions and great value for the home

SWOT Analysis


1. Wide range of products on offer

2. Large distribution network

3. Supporting thousands of everyday people to become self-employed distributors

4. Distributors rate Kleenze as fun workplace

5. Highly incentivized: More hard work invested more money one can make as a distributor

6. Member of Direct Selling Association (DSA)


1. Payment options are not very flexible sometimes

2. Very difficult to build customer base, unreturned catalogues & also requires several trips to collect catalogues


1. To tap new markets like  health and beauty, electrical, home wares, Christmas, toys, gifts, garden and now even personalized gifts

2. Investing on demand forecasting will help in better distributor management

3. Expanding services to different locations


1. Stiff competition from other local distributors

2. Increasing costs of running businesses and economic fluctuations

3. Unfavorable govt conditions can affect efficiency



1. Sunny Lighting

2. Kmart Australia Ltd

The table above concludes the Kleeneze SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Kleeneze. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: