Jons International Marketplace SWOT Analysis, USP & Competitors

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SWOT Analysis of Jons International Marketplace with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jons International Marketplace

Parent Company

Jons International Marketplace





Tagline/ Slogan

We shop the world for you


To serve its communities with an unparalleled commitment both to the tastes of each neighborhood and to the products and brands that unite us.



Retail supermarkets

Target Group

Working class professionals and home-makers / individuals


Quality, freshness and trust

SWOT Analysis


1. High localization of taste preferences

2.Large Parking space for customer convenience

3. Friendly and skilled staff members

4. Imports to all the European/Eastern European stuff that is expensive everywhere else. You'll find here for a reasonable price. ie. Kinder Bueno, etc.

5. Very competitive prices

6. Strong legacy since its inception in 1977


1.Limited to a few locations

2. Intense competition means low market share


1. Growth of retail sector

2. Preferences for culture/family owned companies

3. Expansion to newer geographies and products portfolio


1. Rapid expansion of other super markets

2. Continuous change of food choices

3. Financial instability can affect the brand operations



1. Ralphs

2. Trader Joe's

3. Whole Foods Market

4. Walmart

The table above concludes the Jons International Marketplace SWOT analysis along with its marketing and brand parameters.


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