Homeland Stores SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 727
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SWOT Analysis of Homeland Stores with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Homeland Stores

Parent Company

HAC Inc.

Category

Supermarket

Sector

Lifestyle and Retail

Tagline/ Slogan

A fresh Experience

USP

Acquisitions of different stores

Homeland Stores STP

Segment

Supermarkets and retail stores

Target Group

Residents and individuals

Positioning

As a supermarket come discount store

Homeland Stores SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Homeland Stores :

1.Operates around 50+ supermarkets in Oklahoma and Kansas

2.Purchased Albertsons stores and other stores creating synergies

3.Ranked among the top small retail outlets of United States

4.Attractive coupons, discounts and reward points

5.In-store cleanliness and quality

Weaknesses

1.Was bankrupted in the past

2.Limited geographic presence in US and no international outlets

Opportunities

1.Oppotunity to expand in new markets

2.Opportunity to scale up with wide product range

3. More advertising and tie-ups with bigger players

Threats

1.Threats from big players of the market

2.Threat from local players which quote prices lower

3. Higher costs of operations and increasing costs for warehousing and logistics

Homeland Stores Competition

Competitors

Below are the 3 main Homeland Stores competitors :

1.  Fresh & Easy

2. Ralph’s

3. Mainstreet Market


The brandguide table above concludes the Homeland Stores SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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