Homeland Stores SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 806

SWOT Analysis of Homeland Stores with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Homeland Stores

Parent Company

HAC Inc.




Lifestyle and Retail

Tagline/ Slogan

A fresh Experience


Acquisitions of different stores

Homeland Stores STP


Supermarkets and retail stores

Target Group

Residents and individuals


As a supermarket come discount store

Homeland Stores SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Homeland Stores :

1.Operates around 50+ supermarkets in Oklahoma and Kansas

2.Purchased Albertsons stores and other stores creating synergies

3.Ranked among the top small retail outlets of United States

4.Attractive coupons, discounts and reward points

5.In-store cleanliness and quality


1.Was bankrupted in the past

2.Limited geographic presence in US and no international outlets


1.Oppotunity to expand in new markets

2.Opportunity to scale up with wide product range

3. More advertising and tie-ups with bigger players


1.Threats from big players of the market

2.Threat from local players which quote prices lower

3. Higher costs of operations and increasing costs for warehousing and logistics

Homeland Stores Competition


Below are the 3 main Homeland Stores competitors :

1.  Fresh & Easy

2. Ralph’s

3. Mainstreet Market

The brandguide table above concludes the Homeland Stores SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Homeland Stores. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: