Great Valu Markets SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 547

SWOT Analysis of Great Valu Markets with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Great Valu Markets

Parent Company

Radcliffe’s Great Valu


Retail Store


Grocery Store

Tagline/ Slogan



Quality goods at affordable prices



Retailers and grocery

Target Group

Individuals and residents


As a high quality and fresh products provider

SWOT Analysis


1.Wide selection of grocery and food items available, Fresh meat and produce, Bakery items also available

2.Products are of highest quality and are nature fresh

3.Goods at affordable prices

4.Weekly discounts are provided to the customers

5.Private brands are equivalent, in quality, to leading brands

6. Offer annual scholarship to students which adds to brand value


1.The perishability factor restricts it to expand the business to other states

2.Brand is restricted to a few locations only compared to global international brands


1.Opportunity for packaged food items and can extend it to other states as well

2.To expand the business by including other products like toiletries etc.

3. Expansion of the brand to newer locations and even abroad


1.Threat from local producers and grocery store owners

2.Increasing cost of warehousing and logistics

3.Unfavorable market conditions and government policies



1.Wal-Mart’s Great Value

2.K-Mart’s grocery

The table above concludes the Great Valu Markets SWOT analysis along with its marketing and brand parameters.


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