Great Valu Markets SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 812

SWOT Analysis of Great Valu Markets with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Great Valu Markets

Parent Company

Radcliffe’s Great Valu


Retail Store


Lifestyle and Retail

Tagline/ Slogan



Quality goods at affordable prices

Great Valu Markets STP


Retailers and grocery

Target Group

Individuals and residents


As a high quality and fresh products provider

Great Valu Markets SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Great Valu Markets :

1.Wide selection of grocery and food items available, Fresh meat and produce, Bakery items also available

2.Products are of highest quality and are nature fresh

3.Goods at affordable prices

4.Weekly discounts are provided to the customers

5.Private brands are equivalent, in quality, to leading brands

6. Offer annual scholarship to students which adds to brand value


1.The perishability factor restricts it to expand the business to other states

2.Brand is restricted to a few locations only compared to global international brands


1.Opportunity for packaged food items and can extend it to other states as well

2.To expand the business by including other products like toiletries etc.

3. Expansion of the brand to newer locations and even abroad


1.Threat from local producers and grocery store owners

2.Increasing cost of warehousing and logistics

3.Unfavorable market conditions and government policies

Great Valu Markets Competition


Below are the 2 main Great Valu Markets competitors :

1.Wal-Mart’s Great Value

2.K-Mart’s grocery

The brandguide table above concludes the Great Valu Markets SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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