Getz’s SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 658

SWOT Analysis of Getz’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Getz’s Incorporated


Online clothing & Footwear



Tagline/ Slogan

Active lifestyle apparel


highest quality & authentic clothing



Fashion Clothing

Target Group

Premium customers


Premier quality merchandise

SWOT Analysis


1. Known for leading customer care 
2. Wide array of clothing and footwear for the entire family
3. Sales floors laden with the most meticulously handpicked products from over 150+ vendors
4. Most unique ingredient, the sentiment that our guests experience, the authentic feel of how clothing retailers used to be

5. Strong brand legacy since 1880’s

6. Regionally a very strong player with a good online presence


1. Not so diversified store with limited physical presence
2. The brand has limited visibility as compared to retail outlets


1.Can expand its stores into other areas to increase both on store & online demand
2.Can tap into other categories of accessories and electronics
3.Never ending demand for clothing


1. High Competition – too many brands 
2.Techonolgy changes in online stores – high customer service required
3. All brands can start their own stores & online delivery



1.Stormy Kromer
3.Che Bello

The table above concludes the Getz’s SWOT analysis along with its marketing and brand parameters.


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