Birthdays SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 966

SWOT Analysis of Birthdays with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Clinton Cards (American Greetings)




Stationary and Greeting cards

Tagline/ Slogan



The most extensive collection of greeting cards on the high street



Stationary and greeting cards

Target Group

Mid-level to high-end customer target


Celebration, Happy times

SWOT Analysis


1. The store has Wide product Range

2. Consistent Good Product quality

3. Strong Online presence

4. Good online promotion (competitions etc.)

5. Speed of the delivery

6. Presence at over 180 locations


1. The brand hasn’t been establish its name

2. Limited geographic presence as compared to global players


1.Geographic presence can be increased

2. Increase brand reach and product portfolio

3. Tie-ups with big players to increase business opportunities


1. Threat from local players which quote prices lower

2. Threat from online self-customized greeting card retailers

3. Increasing costs of operations and man-power



1. Card and Party Stores Ltd.

2. Retail Variations plc

3. QD Stores Ltd.

4. David Patton Holdings Ltd.

5. Rippleglen Ltd

The table above concludes the Birthdays SWOT analysis along with its marketing and brand parameters.


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