Western Beef SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 738

SWOT Analysis of Western Beef with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Western Beef

Parent Company

Western Beef




Retail Store

Tagline/ Slogan

We know the neighborhood!


Store’s Ethnicity



Low-cost Retail stores

Target Group

City and suburbs


As a low cost supermarket chain

SWOT Analysis


1.25+ high volume warehouse style supermarkets

2.Stores are custom tailored to offer the highest quality product at the best value to meet customers’ needs

3. Developed strong relationships with customers

4. Wide range of products at discounted prices all under one roof

5.Culture of the community is the basis of the store design

6.Direct purchase from manufacturers, no middle men costs


1.Low geographic presence means low business  and revenues

2. Alleged complaints by customers over store size and location, cleanliness issues


1.Junior food outlets, opportunity to expand
2.To better the customer experience in billing counter
3.Organized parking lanes


1. Rapid expansion of other super markets
2. Discounted super markets like Walmart etc.



1. The Great Atlantic & pacific Tea company
2. Wakefern Food corp.
3. D’agostino supermarkets Inc.



The table above concludes the Western Beef SWOT analysis along with its marketing and brand parameters.


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