Shopko SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 2908

SWOT analysis of Shopko analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Shopko SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Shopko to benchmark its business & performance as compared to the competitors and industry. Shopko is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Shopko competitors and elaborates Shopko market segmentation, target group, positioning & Unique Selling Proposition (USP).

Shopko SWOT, Competitors, Marketing STP & Brand analysis Table

Shopko

Parent Company

Sun Capital Partners

Category

Retail Store

Sector

Lifestyle and Retail

Tagline/ Slogan

My life. My style. My Store; Every day. On your way;  Say hello to a good buy at ShopKo; ShopKo discounts the price...not the quality; ShopKo: Discover the Difference; ShopKo: The store for you.

USP

Has brand extensions as Shopko,  Shopko Express,  Shopko Hometown and Payless ShoeSource

Shopko STP
Segment

Retail supermarket stores

Target Group

Smaller Communities

Positioning

As a departmental store

Shopko SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Shopko. Strengths are:

1.Small local stores acquired and turned to Shopko

2.Other sister brands like Shopko pharma, Shopko Hall etc. have recognition among the customers

3.Increasing no. of stores and sales year on year

4.Merger with SuperValu and Pamida

5.A financially stable retailer that operates over 330 stores across many US states

6. The company has over 17,000+ employees in the organization

7. Products include Clothing, footwear, bedding, furniture, jewelry, beauty products, electronics, houseware

Weaknesses

Here are the weaknesses in the Shopko SWOT Analysis:

1.Company faced legal allegations in the past

2. Low geographic reach as compared to some global players

Opportunities

Following are the Opportunities in Shopko SWOT Analysis:

1.Growth and expansion opportunities to other markets and neighboring countries

2.IT services might increase efficiency

3. More advertising and services to attract customers

Threats

The threats in the SWOT Analysis of Shopko are as mentioned:

1.Cannabalisation by other brands of the parent companies

2.Threat of competitors in the existing market

3. The brand can be affect by economic recession and unfavorable market condtions

Shopko Competition
Competitors

Below are the top 3 Shopko competitors:

1.Target Corporation

2.K-Mart

3.Wal-Mart

 

The brandguide table above concludes the Shopko SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Shopko. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: