Shopko SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Shopko analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Shopko SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Shopko to benchmark its business & performance as compared to the competitors and industry. Shopko is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Shopko competitors and includes Shopko target market, segmentation, positioning & Unique Selling Proposition (USP).

Shopko SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table


Parent Company

Sun Capital Partners


Retail Store


Lifestyle and Retail

Tagline/ Slogan

My life. My style. My Store; Every day. On your way;  Say hello to a good buy at ShopKo; ShopKo discounts the price...not the quality; ShopKo: Discover the Difference; ShopKo: The store for you.


Has brand extensions as Shopko,  Shopko Express,  Shopko Hometown and Payless ShoeSource

Shopko STP
Shopko Segmentation

Retail supermarket stores

Shopko Target Market

Smaller Communities

Shopko Positioning

As a departmental store

Shopko SWOT Analysis
Shopko Strengths

Below are the Strengths in the SWOT Analysis of Shopko:

1.Small local stores acquired and turned to Shopko

2.Other sister brands like Shopko pharma, Shopko Hall etc. have recognition among the customers

3.Increasing no. of stores and sales year on year

4.Merger with SuperValu and Pamida

5.A financially stable retailer that operates over 330 stores across many US states

6. The company has over 17,000+ employees in the organization

7. Products include Clothing, footwear, bedding, furniture, jewelry, beauty products, electronics, houseware

Shopko Weaknesses

Here are the weaknesses in the Shopko SWOT Analysis:

1.Company faced legal allegations in the past

2. Low geographic reach as compared to some global players

Shopko Opportunities

Following are the Opportunities in Shopko SWOT Analysis:

1.Growth and expansion opportunities to other markets and neighboring countries

2.IT services might increase efficiency

3. More advertising and services to attract customers

Shopko Threats

The threats in the SWOT Analysis of Shopko are as mentioned:

1.Cannabalisation by other brands of the parent companies

2.Threat of competitors in the existing market

3. The brand can be affect by economic recession and unfavorable market condtions

Shopko Competition

Below are the top 3 Shopko competitors:

1.Target Corporation




This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Shopko. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin