Shopko SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 2908

SWOT analysis of Shopko analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Shopko SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Shopko to benchmark its business & performance as compared to the competitors and industry. Shopko is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Shopko competitors and elaborates Shopko market segmentation, target group, positioning & Unique Selling Proposition (USP).

Shopko SWOT, Competitors, Marketing STP & Brand analysis Table


Parent Company

Sun Capital Partners


Retail Store


Lifestyle and Retail

Tagline/ Slogan

My life. My style. My Store; Every day. On your way;  Say hello to a good buy at ShopKo; ShopKo discounts the price...not the quality; ShopKo: Discover the Difference; ShopKo: The store for you.


Has brand extensions as Shopko,  Shopko Express,  Shopko Hometown and Payless ShoeSource

Shopko STP

Retail supermarket stores

Target Group

Smaller Communities


As a departmental store

Shopko SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Shopko. Strengths are:

1.Small local stores acquired and turned to Shopko

2.Other sister brands like Shopko pharma, Shopko Hall etc. have recognition among the customers

3.Increasing no. of stores and sales year on year

4.Merger with SuperValu and Pamida

5.A financially stable retailer that operates over 330 stores across many US states

6. The company has over 17,000+ employees in the organization

7. Products include Clothing, footwear, bedding, furniture, jewelry, beauty products, electronics, houseware


Here are the weaknesses in the Shopko SWOT Analysis:

1.Company faced legal allegations in the past

2. Low geographic reach as compared to some global players


Following are the Opportunities in Shopko SWOT Analysis:

1.Growth and expansion opportunities to other markets and neighboring countries

2.IT services might increase efficiency

3. More advertising and services to attract customers


The threats in the SWOT Analysis of Shopko are as mentioned:

1.Cannabalisation by other brands of the parent companies

2.Threat of competitors in the existing market

3. The brand can be affect by economic recession and unfavorable market condtions

Shopko Competition

Below are the top 3 Shopko competitors:

1.Target Corporation




The brandguide table above concludes the Shopko SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Shopko. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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