Shopko SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1576

SWOT Analysis of Shopko with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Sun Capital Partners


Retail Store


Clothing, Footwear, electronics, housewares etc.

Tagline/ Slogan

My life. My style. My Store; Every day. On your way;  Say hello to a good buy at ShopKo; ShopKo discounts the price...not the quality; ShopKo: Discover the Difference; ShopKo: The store for you.


Has brand extensions as Shopko,  Shopko Express,  Shopko Hometown and Payless ShoeSource



Retail supermarket stores

Target Group

Smaller Communities


As a departmental store

SWOT Analysis


1.Small local stores acquired and turned to Shopko

2.Other sister brands like Shopko pharma, Shopko Hall etc. have recognition among the customers

3.Increasing no. of stores and sales year on year

4.Merger with SuperValu and Pamida

5.A financially stable retailer that operates over 330 stores across many US states

6. The company has over 17,000+ employees in the organization

7. Products include Clothing, footwear, bedding, furniture, jewelry, beauty products, electronics, houseware


1.Company faced legal allegations in the past

2. Low geographic reach as compared to some global players


1.Growth and expansion opportunities to other markets and neighboring countries

2.IT services might increase efficiency

3. More advertising and services to attract customers


1.Cannabalisation by other brands of the parent companies

2.Threat of competitors in the existing market

3. The brand can be affect by economic recession and unfavorable market condtions



1.Target Corporation




The table above concludes the Shopko SWOT analysis along with its marketing and brand parameters.


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