Save Mart Supermarkets SWOT Analysis, USP & Competitors

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SWOT Analysis of Save Mart Supermarkets with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Save Mart Supermarkets

Parent Company

Save Mart Supermarkets


Retail Store



Tagline/ Slogan

Fresh Comes First


Huge discounts available




Target Group

Resident families and individuals


As Nature fresh product offerings

SWOT Analysis


1. Save Mart Supermarkets owns and operates more than 240 stores

2.Revenue and profits show the strong position of the brand

3.Acquisition of 130 stores of Albertsons

4.Strong distribution networks and structure

5.They offer huge discounts to the customers and give various discounts schemes and plans

6. Over 20,000+people are a part of the organization


1.The brand is restricted to a few locations compared to global players

2.Website does not provide any information of the range of products


1.Growth opportunities in new markets

2.Opportunities to expand range of products in the stores

3. Acquire smaller stores and introduce wider product line


1.Retail industry is a growing industry and hence there are many local stores popping up

2. Threat of losing markets or cannibalization by sister brands



1.The Vons Company Inc.

2.Wal-Mart Stores



The table above concludes the Save Mart Supermarkets SWOT analysis along with its marketing and brand parameters.


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