Roses Store SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1392
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SWOT Analysis of Roses Store with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Roses Store

Parent Company

Variety wholesalers

Category

Retail Store

Sector

Lifestyle and Retail

Tagline/ Slogan

The Smart way to shop

USP

Everyday lower prices

Roses Store STP

Segment

Discount retail stores

Target Group

Residents and families

Positioning

As a provider of quality goods and great price

Roses Store SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Roses Store :

1.Lower prices, discounts, circulars and brings savings

2.Frequent restocking with new products

3.Survived against tough competition, poorly managed stores and closed stores

4.Quality products ensure satisfying shopping experience

5.Saving tips and shopping guide by Rosie(brand character)

6. Strong legacy since its inception in 1915

Weaknesses

1.Limited presence means low market share compared to bigger players

2. The brand recall is not as high as leading retail stores

Opportunities

1.Re-position as High-end dollar store

2.Expansion to new markets and neighboring states

Threats

1.Top players of the retail industry pose a serious threat to Roses store

2.Threat losing identity of the brand against many parent brands

Roses Store Competition

Competitors

Below are the 3 main Roses Store competitors :

1.Carolina’s

2.Wal-Mart

3.K-Mart

 

The brandguide table above concludes the Roses Store SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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