RedApple Stores SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1058

SWOT Analysis of RedApple Stores with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

RedApple Stores

Parent Company

The Bargain! Shop


Discount store chain


Lifestyle and Retail

Tagline/ Slogan

Real life. Real savings.


Everyday shopping for less

RedApple Stores STP


Price conscious customers

Target Group

Value-minded families


Trusted neighborhood store providing an easy to shop, warm and friendly environment

RedApple Stores SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of RedApple Stores :

1. Strong customer service skills

2. Happy and motivated employees

3. Well-organized display of products in the store makes it easy to locate them

4. Positive customer association with the brand

5. Strong presence online and also a well known rand regionally

6. The brand has over 160+ stores spread across the country


1. Tough inventory management due to fluctuating demand

2. Lack of product differentiation  and low geographic presence


1. Expansion into other product categories

2. Scope of expansion into other markets

3. Increasing product portfolio and more marketing exercises


1. Price war among key competitors

2. Low entry barriers in this category

3. Increasing costs of operations and inventory management

RedApple Stores Competition


Below are the 3 main RedApple Stores competitors :

1. Giant Tiger

2. Fields

3. Rossy


The brandguide table above concludes the RedApple Stores SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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