SWOT Analysis of RedApple Stores with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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RedApple Stores | |
|
Parent Company |
The Bargain! Shop |
|
Category |
Discount store chain |
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Sector |
|
|
Tagline/ Slogan |
Real life. Real savings. |
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USP |
Everyday shopping for less |
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RedApple Stores STP | |
|
Segment |
Price conscious customers |
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Target Group |
Value-minded families |
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Positioning |
Trusted neighborhood store providing an easy to shop, warm and friendly environment |
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RedApple Stores SWOT Analysis | |
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Strengths |
1. Strong customer service skills 2. Happy and motivated employees 3. Well-organized display of products in the store makes it easy to locate them 4. Positive customer association with the brand 5. Strong presence online and also a well known rand regionally 6. The brand has over 160+ stores spread across the country |
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Weaknesses |
1. Tough inventory management due to fluctuating demand 2. Lack of product differentiation and low geographic presence |
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Opportunities |
1. Expansion into other product categories 2. Scope of expansion into other markets 3. Increasing product portfolio and more marketing exercises |
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Threats |
1. Price war among key competitors 2. Low entry barriers in this category 3. Increasing costs of operations and inventory management |
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RedApple Stores Competition | |
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Competitors |
1. Giant Tiger 2. Fields 3. Rossy |
The brandguide table above concludes the RedApple Stores SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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