PoundStretcher SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 2533

SWOT analysis of PoundStretcher analyses the brand/company with its strengths, weaknesses, opportunities & threats. In PoundStretcher SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like PoundStretcher to benchmark its business & performance as compared to the competitors and industry. PoundStretcher is one of the leading brands in the lifestyle and retail sector. The table below also lists the top PoundStretcher competitors and elaborates PoundStretcher market segmentation, target group, positioning & Unique Selling Proposition (USP).

PoundStretcher SWOT, Competitors, Marketing STP & Brand analysis Table
PoundStretcher Brand Analysis
Parent Company

Crown Crest Group


Discount Store


Lifestyle and Retail

Tagline/ Slogan

Every penny counts; Better than ever


PoundStretcher offers quality and stylish products at affordable prices

PoundStretcher STP

Urban, Metropolitan cities

Target Group

Middle to upper middle class (families on a budget who don't want to sacrifice quality or style)


PoundStretcher is known for affordable pound-value products

PoundStretcher SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of PoundStretcher. Strengths are:

1. Poundstretcher stock a large product range, including food and drink, homewares, seasonal, cleaning and household products and many other ranges

2. Some stores also have a Pik N Mix in store, supplied by Candy King, thought to be inspired by Woolworths' demise

3. PoundStretcher offers great value on everyday items such as food, toiletries and household goods

4. Big savings on big brand names on everything from baked beans, sugar and soft drinks, to shampoo, toothpaste and washing powder

5. Poundstretcher expanding throughout the UK, this expansion has created a wealth of opportunities for motivated and driven individuals who thrive on a challenge as they make their mark upon the Company's history

6. Has its presence over 400+ locations


Here are the weaknesses in the PoundStretcher SWOT Analysis:

1. Highly competitive market and also presence of unorganized market affect margins and profits

2. PoundStretcher is restricted to the UK for its entire business


Following are the Opportunities in PoundStretcher SWOT Analysis:

1. Opening of new stores in the UK & abroad can help PoundStretcher grow

2. Exploring global opportunities with similar concepts

3. More branding and user engagement and also expanding product portfolio


The threats in the SWOT Analysis of PoundStretcher are as mentioned:

1. UK retailer Poundstretcher has invested $1 million to build a new branch in Zambia in a bid to expand its market reach across Africa. The difference in cultural and legal aspects is a threat.

2. In food and Toiletries vertical, competitors have edge over Poundstretcher

3. Increase in store area would give more space SKU shelving

PoundStretcher Competition

Below are the top 5 PoundStretcher competitors:

1. 99p Stores

2. Poundland

3. Poundworld

4. Boots


The brandguide table above concludes the PoundStretcher SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to PoundStretcher. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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