Plum Market SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1070

SWOT Analysis of Plum Market with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Plum Market

Parent Company

Merchant of Vino Marketplace


Retail Store


Lifestyle and Retail

Tagline/ Slogan

Live well with taste; Natural, Organic, Local, and Specialty Grocery


natural, organic and local food

Plum Market STP


Bloomfield Township

Target Group



As a natural, organic and local food brand

Plum Market SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Plum Market :

1. Wine department features the best selection, the best service, and the best values in the state

2.They keep Fresh stocks every time and everyday

3.Promote local produce which includes Natural, Organic, Local, and Specialty Grocery

4.Focus on customer experience

5.Store management and customer service


1.Brand awareness is only regional

2.Intense competition means lower market share and low revenues


1.Opportunities to expand to new markets

2.Product extension by keeping frozen goods etc.


1.Independent local grocers and other grocery chains

2.Barriers to entry to new markets

Plum Market Competition


Below are the 3 main Plum Market competitors :



3.Trader Joe’s


The brandguide table above concludes the Plum Market SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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