Ollies’s Bargain Outlet SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 936

SWOT Analysis of Ollies’s Bargain Outlet with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ollies’s Bargain Outlet

Parent Company

Ollie’s Bargain Outlet


Retail Store


Miscellaneous general merchandise

Tagline/ Slogan

Good Stuff Cheap


Humorous caricatures throughout its stores' interiors



Retail Store

Target Group

Residential customers


As a leftover goods merchandiser

SWOT Analysis


1.Chain of retail stores, now at 150+ locations

2.The stock is different every time

3.In store cleanliness and quality of products maintained

4.Huge space for parking lot

5.Big Discounts in comparison with its competitors


1.Prevailing cases of Closeouts and bankruptcy

2.Consolidated distribution centers and limited presence means low business


1.Stable economy provides growth and expansion opportunities

2.New emerging markets and product extension

3. Focus on customised services can boost business


1.Highly competitive and fragmented close-out industry pose a threat to the business as it’s a small regional player

2.Threat from unsatisfied customers as they will spread bad mouth and brand image would be deteriorated



1.Big Lots

2.Bargain Hunts


The table above concludes the Ollies’s Bargain Outlet SWOT analysis along with its marketing and brand parameters.


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