Ollies’s Bargain Outlet SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1723

SWOT analysis of Ollies’s Bargain Outlet analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ollies’s Bargain Outlet SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ollies’s Bargain Outlet to benchmark its business & performance as compared to the competitors and industry. Ollies’s Bargain Outlet is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Ollies’s Bargain Outlet competitors and elaborates Ollies’s Bargain Outlet market segmentation, target group, positioning & Unique Selling Proposition (USP).

Ollies’s Bargain Outlet SWOT, Competitors, Marketing STP & Brand analysis Table

Ollies’s Bargain Outlet

Parent Company

Ollie’s Bargain Outlet


Retail Store


Lifestyle and Retail

Tagline/ Slogan

Good Stuff Cheap


Humorous caricatures throughout its stores' interiors

Ollies’s Bargain Outlet STP

Retail Store

Target Group

Residential customers


As a leftover goods merchandiser

Ollies’s Bargain Outlet SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ollies’s Bargain Outlet. Strengths are:

1.Chain of retail stores, now at 150+ locations

2.The stock is different every time

3.In store cleanliness and quality of products maintained

4.Huge space for parking lot

5.Big Discounts in comparison with its competitors


Here are the weaknesses in the Ollies’s Bargain Outlet SWOT Analysis:

1.Prevailing cases of Closeouts and bankruptcy

2.Consolidated distribution centers and limited presence means low business


Following are the Opportunities in Ollies’s Bargain Outlet SWOT Analysis:

1.Stable economy provides growth and expansion opportunities

2.New emerging markets and product extension

3. Focus on customised services can boost business


The threats in the SWOT Analysis of Ollies’s Bargain Outlet are as mentioned:

1.Highly competitive and fragmented close-out industry pose a threat to the business as it’s a small regional player

2.Threat from unsatisfied customers as they will spread bad mouth and brand image would be deteriorated

Ollies’s Bargain Outlet Competition

Below are the top 2 Ollies’s Bargain Outlet competitors:

1.Big Lots

2.Bargain Hunts


The brandguide table above concludes the Ollies’s Bargain Outlet SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ollies’s Bargain Outlet. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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