Office Holdings SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1506

SWOT Analysis of Office Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Office Holdings

Parent Company

Office Holdings





Tagline/ Slogan



Quality fashion sports and office shoes



UK, Ireland, Germany & Concessions In Las Vegas, New York & Chicago

Target Group

High income group


Quality fashion sports

SWOT Analysis


1. Exclusive Designer shoes in an environment synonymous with a typical gentleman’s club

2. Availability of wide range of brands

3. Acquisition by Tom Hunter gave lot of synergies to be leveraged upon

Strong overseas presence

4. Presence in 150+ sites globally

5. The brand has its presence in UK, Ireland, Germany & Concessions In Las Vegas, New York & Chicago


1. Low promotional offers and limited brand awareness compared to global players

2. Product differentiation is limited means high brand switching


1. Improved Inventory management can boost business

2. Expansion of brand to newer geographies like emerging economies

3. Tie-ups with other players and acquiring smaller companies


1. Proliferation of Internet based shoe retailers

2. Increasing costs of operations

3. Unfavorable govt policies and economic recessions can affect margins



1. Nike

2. Adidas

3. Hush Puppies

4. Woodland


The table above concludes the Office Holdings SWOT analysis along with its marketing and brand parameters.


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