Mayfair Markets SWOT Analysis, USP & Competitors

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SWOT Analysis of Mayfair Markets with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mayfair Markets

Parent Company

Arden Group


Retail Store


Food and grocery

Tagline/ Slogan



Sell ethnic goods as well



Food and groceries stores

Target Group

Local residents and families


As a one stop shop for food and grocery

SWOT Analysis


1.Large presence in west coast

2.One store in Hollywood

3.Prices of the products is low and of good quality

4.Staff is friendly and cooperative

5.Store cleanliness and quality is maintained


1.Smaller store and hence have limited products

2.Limited number of stores at very few locations means low revenues

3.Cases filed and complaints against Mayfair


1.Expansion of the store to cater masses

2.Products extension


1.Local competitors

2.Cannabalisation by its sister brands of the parent company

3. Fear of losing the case of scandal and markets



1. Gelsons

2. Foodtown


The table above concludes the Mayfair Markets SWOT analysis along with its marketing and brand parameters.


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