Village Market Food Center SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1222

SWOT Analysis of Village Market Food Center with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Village Market Food Center

Parent Company

Village Market




Lifestyle and Retail

Tagline/ Slogan



100% satisfaction guaranteed

Village Market Food Center STP


Supermarket stores

Target Group

Middle class and upper middle class individuals


High Value Low price

Village Market Food Center SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Village Market Food Center :

1.High brand penetration in the regional level

2.Good understanding of local taste preferences

3.Promotions are regionally focused

4.Comparatively huge employee strength

5.One of the largest companies based in Antrim County

6.Customer care services are good


1.Very small chain of supermarkets

2.The brand recall is limited as compared to global retail chain brands


1.Expansion into new markets

2.Diversify product ranges

3. Increasing marketing and advertising activities can boost brand presence


1.Threat from industry leaders

2.Threat of cannibalization from local players

Village Market Food Center Competition


Below are the 3 main Village Market Food Center competitors :

1.Winco foods

2.Fairway stores

3.Brookshire Grocery Company


The brandguide table above concludes the Village Market Food Center SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Village Market Food Center. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: