The Food Emporium SWOT Analysis, USP & Competitors

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SWOT Analysis of The Food Emporium with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Food Emporium

Parent Company

Shopwell Inc


Grocery store chain



Tagline/ Slogan

Someone Made a Store Just for Me


Variety at low prices



Urban retail and grocery store

Target Group

Middle and upper middle class individuals


As  low priced  ad high quality

SWOT Analysis


1.Competent supply chain network

2.Customer experience over traditional grocery stores

3.Delivery of promises like huge discounts and low prices

4.Social responsibility programs attracts more customers to participate and builds loyalty

5.Best promotional offers and wide range product offerings


1.Inability to expand into other categories

2.Geographically concentrated and reduction of stores is an issue


1.Leverage on the parent company’s network

2.E-retailing with the focus on regional customers

3.Entry into new markets


1.Industry giants and big players

2.Other regional players

3. Increasing costs of inventory management



1. Market Basket

2. Raley’s

3. Fairway stores


The table above concludes the The Food Emporium SWOT analysis along with its marketing and brand parameters.


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