Super Fresh SWOT Analysis, USP & Competitors

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SWOT Analysis of Super Fresh with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Super Fresh

Parent Company

The Great Atlantic & Pacific Tea Company


Supermarket chain



Tagline/ Slogan

Do More for you; You want lower prices, we hear you; Better Store, Better Living;  The great store...just next door!


Fresh products at low prices



Supermarket s stores

Target Group

Middle class and upper middle class residents and individual


As fresh in an upscale market

SWOT Analysis


1.They are efficient in supply chain and distribution network

2.Ambience of the store is appealing

3.Wide and diverse product portfolio

4.Rebranding as Fresh has established new set of customers

5.Successful chain of supermarkets

6. Products include Deli, bakery, produce, snacks, pharmacy, frozen foods


1. The brand has limited number of stores at few locations as compared to global players

2.Report of bankruptcy caused jitters to the brand


1.Leverage the parent company’s vast network and Expand into other markets

2.Reduce supply chain costs and increase profitability

3. Expansion to newer geographies can boost international presence also


1.Competition from regional and top notch players

2.Govt regulations creates barrier to entry in emerging markets

3. Increasing costs of infrastructure and operations




2. Publix

3. Market basket


The table above concludes the Super Fresh SWOT analysis along with its marketing and brand parameters.


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