Stein Mart SWOT Analysis, USP & Competitors

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SWOT Analysis of Stein Mart with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Stein Mart

Parent Company

Stein Mart


Department Stores



Tagline/ Slogan

Fashion and Value for over 100 years


All the recent trends in clothing for men and woman are captured



Semi-Urban, Urban departmental stores

Target Group

mid-level to high-end customers


Upscale, boutique style department stores with exciting discounts

SWOT Analysis


1. Stein Mart has more than 100 years of existence

2. Stein Mart has operations of 250+ stores across majority of US states

3. Stein Mart stores carry recent trends in clothing for both men and women. Additionally, home décor, accessories, and shoes are all available at discounted prices.

4. High brand visibility in the geography of existence

5. Strong distribution and supply chain network. Offering fast and convenient international shipping.

6. Volume led discount opportunities. All are at prices up to 60% below department store prices, every day.

7. Because the customer appreciates variety – and likes to be unique – Stein Mart updates merchandise frequently and supply a limited inventory of each item per store.


1. Lack of presence in different locations

2. Concentrated in specific geographies

3. Intense competition from global players means low market share


1. Investing into e-retail to leverage the current portfolio

2. Upscaling into more varied product portfolio

3. Expanding into overseas markets


1. Presence of big wig retailers

2. Other region dominant players

3. Increasing competitor activity can affect margins



1. Shopko

2. Renys

3. Magic Mart

4. Gordmans


The table above concludes the Stein Mart SWOT analysis along with its marketing and brand parameters.


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