Kuhn's Quality Foods SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1802

SWOT Analysis of Kuhn's Quality Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kuhn's Quality Foods

Parent Company

Kuhn's Quality Foods


Family owned grocery store


Lifestyle and Retail

Tagline/ Slogan



Rich shopping experience

Kuhn's Quality Foods STP


Grocery and supermarket stores

Target Group

Working class professionals


Low cost, money saving experience

Kuhn's Quality Foods SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kuhn's Quality Foods :

1. Company owns and operates nine full-service stores and employs more than 800 workers in the greater Pittsburgh area

2. Apart from selling food, surprise element in items like balloons, house plants, flowers, gorgeous peace lilies, fresh cut roses and all different kinds of attractive plants.

3. Famous among regular customers: Mylar balloon selection. 
large size of their stores and partly because of their GetGo rewards ready-made dinner/lunch shelf with sandwiches, chicken wings, pizzas and a few dessert items

4. Kuhn’s maintains great variety of items  at very Low prices

5. Workers are friendly and helpful.

6. Good promotion of products and services on website as well as in store. They promote today’s special recipe, targets Birthdays and other in house parties.


1. Limited brand presence as compared to market leaders in terms of total stores in US

2. The brand has lower revenues as its business is restricted when measured with global players


1. Growth of retail sector

2. Association with of customers with family owned companies

3. Expansion to newer geographies


1. Rapid expansion of other super markets

2. Continuous change of food choices

3. Unfavorable market conditions and economic fluctuations can affect margins

Kuhn's Quality Foods Competition


Below are the 2 main Kuhn's Quality Foods competitors :

1. Giant Eagle

2. Foodland


The brandguide table above concludes the Kuhn's Quality Foods SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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