Casey’s General SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 2084

SWOT analysis of Casey’s General analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Casey’s General SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Casey’s General to benchmark its business & performance as compared to the competitors and industry. Casey’s General is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Casey’s General competitors and elaborates Casey’s General market segmentation, target group, positioning & Unique Selling Proposition (USP).

Casey’s General SWOT, Competitors, Marketing STP & Brand analysis Table
Casey’s General Brand Analysis
Parent Company

Casey’s General


Retail/ Convenience stores


Lifestyle and Retail

Tagline/ Slogan

A convenience store and a whole lot more


Providing quality products at competitive prices in clean stores at convenient locations

Casey’s General STP

Vehicle owners requiring stores and gasoline

Target Group

Small towns and highways which have less competition and are not catered for


Convenience store in rural America

Casey’s General SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Casey’s General. Strengths are:

1. Pursuing a small town strategy where it enters smaller towns that have not been captured

2. Being the only grocery and merchandise store in the locality helps generate a lot of traffic 
3. The prepared food segment like made from scratch pizzas have gained significant reach, generates traffic and increased margins
4. Reach and the brand equity developed over the years. Casey’s seen as a one stop shop for gas and groceries.

5. The company has more than 14000 employees

6. The brand has close to 2,000 stores spread across the US


Here are the weaknesses in the Casey’s General SWOT Analysis:

1. Gasoline is the largest portion of revenues and is highly volatile in prices and commoditized. Margin expansion is nearly impossible 
2. Debt created during the buyback of shares to avoid a hostile takeover


Following are the Opportunities in Casey’s General SWOT Analysis:

1. New distribution centers to capitalize on its small town strategy
2. Pizza and coffee expansions to delivery and variety
3.growth in the retail industry with convenience stroe industry being fragmented


The threats in the SWOT Analysis of Casey’s General are as mentioned:

1. Inflation, increasing the raw material costs there by reducing margin
2. Competition, if one of those bigger stores decide to open convenience store, it would cannibalize traffic
3.Credit card fees

Casey’s General Competition

Below are the top 3 Casey’s General competitors:

1. Walmart

2. 7-Eleven

3. Mom and Pop stores

The brandguide table above concludes the Casey’s General SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Casey’s General. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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