Impulse SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1076

SWOT analysis of Impulse analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Impulse SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Impulse to benchmark its business & performance as compared to the competitors and industry. Impulse is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Impulse competitors and elaborates Impulse market segmentation, target group, positioning & Unique Selling Proposition (USP).

Impulse SWOT, Competitors, Marketing STP & Brand analysis Table
Impulse Brand Analysis
Parent Company

Impulse Music Travel Limited

Category

Entertainment retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Music and movies

USP

Unique range of CDs, DVDs, Games and Music

Impulse STP
Segment

People who prefer to spend their leisure time by listening to music or playing video games

Target Group

All music and gaming enthusiasts

Positioning

Music that comes in hand at every moment

Impulse SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Impulse. Strengths are:

1. Strong local presence especially good coverage in Railway stations and Airports
2. Innovative and diverse products range

3. Knowledgeable Staff who thoroughly knows about the product and what is on offer 
4. Customer centric services

Weaknesses

Here are the weaknesses in the Impulse SWOT Analysis:

1. Less Global presence
2. Less advertising and digital media presence
3. Less workforce and less no of outlets

Opportunities

Following are the Opportunities in Impulse SWOT Analysis:

1. Enter into Digital music/online music category
2. Increase its product portfolio
3. More advertising to increase brand awareness

4. On demand services can be initiated

Threats

The threats in the SWOT Analysis of Impulse are as mentioned:

1. High competitive market with extreme levels of innovation from competitors
2. Increasing use of Youtube and other online digital music platforms may reduce the demand the CDs and DVDs

3.Illegal music downloading from internet

4. Low price online music availability

Impulse Competition
Competitors

Below are the top 3 Impulse competitors:

1. HMV
2. Head Entertainment
3. Zavvi Entertainment group Ltd.

The brandguide table above concludes the Impulse SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Impulse. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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