Impulse SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 563

SWOT Analysis of Impulse with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Impulse Music Travel Limited


Entertainment retail



Tagline/ Slogan

Music and movies


Unique range of CDs, DVDs, Games and Music



People who prefer to spend their leisure time by listening to music or playing video games

Target Group

All music and gaming enthusiasts


Music that comes in hand at every moment

SWOT Analysis


1. Strong local presence especially good coverage in Railway stations and Airports
2. Innovative and diverse products range

3. Knowledgeable Staff who thoroughly knows about the product and what is on offer 
4. Customer centric services


1. Less Global presence
2. Less advertising and digital media presence
3. Less workforce and less no of outlets


1. Enter into Digital music/online music category
2. Increase its product portfolio
3. More advertising to increase brand awareness

4. On demand services can be initiated


1. High competitive market with extreme levels of innovation from competitors
2. Increasing use of Youtube and other online digital music platforms may reduce the demand the CDs and DVDs

3.Illegal music downloading from internet

4. Low price online music availability



1. HMV
2. Head Entertainment
3. Zavvi Entertainment group Ltd.

The table above concludes the Impulse SWOT analysis along with its marketing and brand parameters.


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