Big Lots SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 2098

SWOT Analysis of Big Lots with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Big Lots

Parent Company

Big lots Inc.


Retail Merchandise


Lifestyle and Retail

Tagline/ Slogan

Brand names, Closeout prices


Great brands providing goods at much lower prices

Big Lots STP


Based on income and lifestyle  of the customers

Target Group

Middle and upper middle class households


Offers brand-name closeouts and bargains that create a unique, exciting shopping experience for millions of customers

Big Lots SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Big Lots :

1. Present in 1500 stores and good legacy of the company having strong brand recognition
2. More than 10,000 employees
3. Company with huge range of brands and a great product portfolio
4. Offers various deals and discounts on brands to customers

5. Great supplier network with 3,000 manufacturers providing hassle free supply of all products at good prices

6. Huge distribution centres with good distribution capacity and well equipped with information systems

7. Broad assortment of merchandise, including consumables, seasonal products, furniture, house wares, toys and gifts


1. Local market presence and no global presence

2. Less offers/discounts compared to e-commerce counterparts


1. Expand globally and capture the developing markets
2. More visibility with social media advertising and digital ads
3. Strategic alliances with other companies


1. Competition from other local players
2. Increasing e-commerce business
3. Product models going out-of –date

Big Lots Competition


Below are the 3 main Big Lots competitors :

1. 99Cents only stores
2. Dollar general
3. Dollar tree

The brandguide table above concludes the Big Lots SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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