Arlan’s Market SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 714

SWOT Analysis of Arlan’s Market with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Arlan’s Market

Parent Company

Arlan's Market Street





Tagline/ Slogan

We are here to serve you!


large selection of groceries, frozen foods, fresh produce, dairy items and fresh meat



Based on income levels

Target Group

Middle and upper middle class families


Healthy shopping

SWOT Analysis


1. Wide variety of food products availability

2. Very high market penetration in Texas
3. High emphasis on providing fresh products to the customers
4. Innovative in-house sales techniques to attract customers

5. Focus on great customer service and thus having building strong brand credibility

6. Marketing in newspapers as well as website to have greater brand outreach

7. Weekly newsletters to help the customers know about the offers and the products available and thus staying at the top of the mind of the customer


1. Less competitive in the market especially in other states
2. Less brand recognition and not much into social media advertising


1. Capture the markets of other states as well as global expansion
2. Create online delivery system
3. Marketing and strategic tie-ups with well known brands


1. Competition from large retailers
2. Increasing online grocery purchase
3. Less entry barriers to retail segment which increases potential customers



1. Brookshire grocery company 
2. Food town
3. Gerland food fair

The table above concludes the Arlan’s Market SWOT analysis along with its marketing and brand parameters.


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