Timpson SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1538

SWOT analysis of Timpson analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Timpson SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Timpson to benchmark its business & performance as compared to the competitors and industry. Timpson is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Timpson competitors and elaborates Timpson market segmentation, target group, positioning & Unique Selling Proposition (USP).

Timpson SWOT, Competitors, Marketing STP & Brand analysis Table
Timpson Brand Analysis
Parent Company

Private company


Retail service


Lifestyle and Retail

Tagline/ Slogan

Great service by great people


As Employers are treated well , they definitely take care of company as well as its customers

Timpson STP

Customers who are income holders, family holders as well as business people

Target Group

People who are busy and looking for quicker and easy solution for their day to day service activities


Excellent retail service offered by qualified staff

Timpson SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Timpson. Strengths are:

1. Great employee oriented practices which make them feel committed and work dedicatedly for the company
2. Great deal of autonomy given to the small teams working in individual stores, making the employees feels independent 
3. HR policies and systems are appropriately designed in order to enhance employee motivation and satisfaction which is the key driver for a company in service industry. Over 3000+ employees
4. Wide range of retail services offered

5. Strategic diversification of the company and acquisition of  brands

6. Policy of employing ex-prisoners and running pre-release training in several prisons is a great social development work

7. Launches programmes for staff which over 12 months paid for eye operations, reunited families and sent staff on dream trips to Australia which increases the employee loyalty for the work

8. Firm has won countless awards, and been in the top 10 of the Sunday Times 100 Best Companies to Work For every time it has entered


Here are the weaknesses in the Timpson SWOT Analysis:

1. Sole care for employee alone which can result in dilution of concentration on customer satisfaction and their perception about the company
2. Primarily based in UK and did not capture other markets and less into online advertising


Following are the Opportunities in Timpson SWOT Analysis:

1. Capture the developing economies where they could have first mover advantage
2. Increasing offers and deals for the customers to make them get connected to the brand

3. Venture into massive online/digital advertising


The threats in the SWOT Analysis of Timpson are as mentioned:

1. Growing e-commerce business
2. Lack of employee motivation and reduction in service quality

Timpson Competition

Below are the top 2 Timpson competitors:

1. Carlisle retail 
2. TRS technical retail services

The brandguide table above concludes the Timpson SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Timpson. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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