Stollers SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1155

SWOT analysis of Stollers analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Stollers SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Stollers to benchmark its business & performance as compared to the competitors and industry. Stollers is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Stollers competitors and elaborates Stollers market segmentation, target group, positioning & Unique Selling Proposition (USP).

Stollers SWOT, Competitors, Marketing STP & Brand analysis Table
Stollers Brand Analysis
Parent Company

Limited company owned by David Stoller


Soft furnishing retailing


Lifestyle and Retail

Tagline/ Slogan

Passionate about furniture


Wide range of products for home

Stollers STP

Based on income of the family

Target Group

Middle and upper middle class families who are keen into home furnishing and decoration


One stop furnishing shop for home

Stollers SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Stollers. Strengths are:

1. One of the largest single site furniture stores in England
2. Won the NatWest Streamline Independent Retailer of the Year Excellence Award in 1995
3. Finalist in the prestigious UK Furniture Industry Awards "Retailer of the Year"
4. Wide range of products making it a one stop shop for customer to buy any kind of furniture in the house

5. Entered into restaurant and coffee shop business which increases brand awareness

6. Offers extensive range of top brands

7. Leverage the online platform and entered into online shopping segment


Here are the weaknesses in the Stollers SWOT Analysis:

1. Intense competition means limited market share and lower margins

2. Less advertising and marketing exercises compared to global furniture retail brands


Following are the Opportunities in Stollers SWOT Analysis:

1. Enter into office furnishing as well from home furnishing alone
2. Make strategic partnerships with industries as well as interior designing agencies
3. Cater more into premium segment designs


The threats in the SWOT Analysis of Stollers are as mentioned:

1. Growing e-commerce business
2. Brands directly selling to the customers
3. Economic downturn in the society makes people invest in home furniture segment less

Stollers Competition

Below are the top 3 Stollers competitors:

1. Morris furniture
2. Parker Knoll
3. Harveys furniture

The brandguide table above concludes the Stollers SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Stollers. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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