Quality Save SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1017

SWOT analysis of Quality Save analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Quality Save SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Quality Save to benchmark its business & performance as compared to the competitors and industry. Quality Save is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Quality Save competitors and elaborates Quality Save market segmentation, target group, positioning & Unique Selling Proposition (USP).

Quality Save SWOT, Competitors, Marketing STP & Brand analysis Table
Quality Save Brand Analysis
Parent Company

Private ownership by Richard Rudkin & Paul Rudkin


Grocery, Discount store


Lifestyle and Retail

Tagline/ Slogan

Quality Brands - Quality Prices


Selling wide range of brands at quality price

Quality Save STP

Middle and upper middle class households

Target Group

Customers who are price sensitive


Getting quality products at reasonable price

Quality Save SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Quality Save. Strengths are:

1. Extensive range of products that leverage the brand loyalty
2. Innovative sales techniques that pull customers from varied zones
3. Good supplier network that avoid any kind of operational constraints
4. Stores in top brands in all categories of items

5. Attracts customers with “STAR BUY” deals

6. Gives a great and convenient shopping experience with its spacious stores

7. Present in 21 locations obtaining a good brand reach to the customers

8. Good social media presence like Twitter and gives regular updates enhancing the brand credibility


Here are the weaknesses in the Quality Save SWOT Analysis:

1. Limited market share compared to big retail chains
2. More confined to local market


Following are the Opportunities in Quality Save SWOT Analysis:

1. Enter into global market with stores expanding in different countries 
2. Leverage E-commerce platform 
3. Change the brand perception and identity starting from changing of logo and tag line which are similar to its competitor


The threats in the SWOT Analysis of Quality Save are as mentioned:

1. Increasing demand for online grocery purchase by customers
2. More dependence on supplier distribution and shortage cost needs to be handled in case of adversities
3. Less entry barriers to retail segment which increases potential customers

Quality Save Competition

Below are the top 4 Quality Save competitors:

1. 99p Stores
2. Aldi
3. B&M

4. Home Bargains

The brandguide table above concludes the Quality Save SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Quality Save. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

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