DeCicco’s SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 820

SWOT Analysis of DeCicco’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

DeCicco & sons


Food store


Lifestyle and Retail

Tagline/ Slogan

The taste of tradition


DeCicco’s will always be your one-stop destination

DeCicco’s STP


Based on income and life styles

Target Group

People who enjoy having good food


Food market of choice for those who have a serious love for food and cooking in general

DeCicco’s SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of DeCicco’s :

1. Strong brand presence in north New York
2. Very famous for its high quality and best choices of food choices
3. Strategic venturing into event planning sector to increase its market share
4. Wide range of food items to cater to large crowd of customers

5. Provides fresh food items and on season fruits

6. Innovative advertising and penetration into the customer base

7. Maintains blogs and recipes corner to create more awareness and increase the company’s credibility

8. Attractive offers and discounts pulling n more customers especially during weekends and festive occasions

9. Excellent Corporate Social Responsibility (CSR) activities increasing the brands credibility


1. Not entered into online grocery and home delivery 
2. Less into global market and confined to the country alone


1. Expand into emerging markets to have first mover advantage
2. Enter into Online grocery and home delivery services
3. More innovative marketing and in-house sales activities


1. Strong competition from global players
2. Less entry barriers to retail segment which increases potential customers
3. Increasing online grocery stores demand

DeCicco’s Competition


Below are the 3 main DeCicco’s competitors :

1. County Market
2. Caraluzzi’s
3. Arlan’s Market

The brandguide table above concludes the DeCicco’s SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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