Food City SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1233
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SWOT Analysis of Food City with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Food City

Parent Company

Food City, Employee-owned corporation

Category

Super market

Sector

Lifestyle and Retail

Tagline/ Slogan

The food experts

USP

Stay on cutting edge of grocery technology, product selection and consumer demand

Food City STP

Segment

Based on lifestyle and behavioural aspects of customers

Target Group

Customers who prefer great service and quality products

Positioning

Provide the best produce at best prices to the customers

Food City SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Food City :

1. Very high brand establishment in U.S
2. Offers house labels which aligned to give competitive advantage to the company 
3. Exclusive distributor of many regional favourites like “Kay’s Ice cream”, “Terry’s Snacks” etc.
4. Strategic acquisitions of many companies which helped in providing an edge over the competitors

5. Very much involved in CSR work and considers it as a key aspect for the company’s mission

6. Branched out into Pharma and fuel businesses

7. Food City name has also become synonymous with NASCAR racing in the area with the sponsorship of two of the sport’s most popular races: the Food City 500 and Food City 300 at Bristol Motor Speedway

8. Offers customers private label choices through its participation in the Topco Cooperative under the following labels: Food City, Food Club, Paws, Valu Time, Full Circle, Top Care etc

9. Provides coupon offers pulling in more customers

10. Entered into online grocery and home delivery services

Weaknesses

1. Confined to U.S market and not much spread across globally
2. Intense competition means limited market share

Opportunities

1. Expand into other developing and developed economies 
2. Create more focused kind of strategic alliance approach
3. Enter into catering and event planning services

Threats

1. Heavy competition for the established companies 
2. Reduced barriers for the retail industry

Food City Competition

Competitors

Below are the 3 main Food City competitors :

1. Food Fair
2. Food land Supermarkets
3. Giant Food stores


The brandguide table above concludes the Food City SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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