Forman Mills SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 569

SWOT Analysis of Forman Mills with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Forman Mills

Parent Company

Forman Mills Inc.


Apparel and accessories



Tagline/ Slogan

Designer fashions. Killer prices


Provides goods for everybody  in the family



Middle class households

Target Group

All member in the family


Provides one stop offer for all apparel and accessories needs

SWOT Analysis


1. Offers good discounts and offers especially during weekends in order to increase customer loyalty
2. One of the biggest apparel retail stores in the region
3. Wide range of products which caters to the needs of kids to adults
4. All kinds of garments and accessories are made available to as to  increase customer credibility

5. The store started with outdoor flea market and grown into wide business

6. Has strong brand presence in United States

7. Present in many different locations with huge showroom space

8. Attracts customers with various kinds of marketing and sales offers


1. Less digital marketing and social media presence and marketing
2. Not entered into e-commerce segment yet and intense competition means limited market share


1. Promote its offers and discounts on social media in order to attract more customers
2. Enter into e-commerce segment and offer delivery facilities
3. Enter into strategic alliances to  capture more market and increase brand equity


1. Growing competition from e-commerce counterparts
2. Growing trends of online purchases among customers
3. Strong competition from more branded stores and specialty stores in shopping malls



1. Conway stores
2. American apparel 
3. H&M

The table above concludes the Forman Mills SWOT analysis along with its marketing and brand parameters.


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