Gus Mayer SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 891

SWOT Analysis of Gus Mayer with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gus Mayer

Parent Company

Subsidiary of Pizitz Management Group


Apparel and accessories, Boutique


Retail and lifestyle


Provides all kinds of fashion products under a single house



Based on age and lifestyle

Target Group

Urban youth who prefers fashionable products


Whatever your fashion heart's desire, you'll find it at Gus Mayer!

SWOT Analysis


1. Well known for its product offering for upper end clientele and high end fashions
2. Wide range of product offering ranging from clothing to footwear and accessories
3. Provides high quality products which effectively capture high end market
4. Supplies products of high range brands which increases company’s brand equity

5. Provides gift cards and email alerts of new stock arrivals that helps customer retention

6. Actively present in Social media that promotes the awareness


1. No presence in other developed and developing countries
2. Not entered into e-commerce segment


1. Enter into global market especially emerging economies
2. Enter into e-commerce to increase customer base
3. Start strategic alliances in order to increase brand image


1. Heavy competition from e-commerce market players
2. Growing trend of online shopping
3. Changing economic trends which directly effects customers ability to purchase especially high end goods



1. Amarsons
2.Cotton County
3. Cambridge Apparels

The brandguide table above concludes the Gus Mayer SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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